Ideal Diamond provides an exclusive diamond-buying experience. With no showrooms, no commissioned salespeople, and no pressure you’re welcomed into a private office to sit down for a one-on-one consultation with Sam, Ideal’s owner, and diamond expert. He works with you to define your needs, gives you a free diamond education, and goes the extra mile to find your ideal diamond.
The concept was to create a website that focused on Sam, the premier diamond consultant while showcasing the high-end elegant and exclusive nature of his services. Below are the key visuals I created for this project.
Before design began, a site outline, site map, and detailed wireframes were created. The structure of the site uses short digestible chunks of information that can easily be reconfigured as multiple layouts for responsive design.
Mock-Ups and Scroll-based Animation
I create mock animations of scrolling effects and movement to get buy-in from the client, as well as give developers references for how the site will come to life.