GBS BrandConnect - Brand & Web
Our team undertook the transformation of a department within their parent company, elevating it into an independent entity while maintaining a connection with the parent brand. This effort led to the birth of GBS BrandConnect.
Following the established brand blueprint, which defined the value proposition, tone, mission, vision, and values, I was entrusted with the task of crafting the new website structure, which served as a model for the division. Collaborating closely with key stakeholders during the site mapping phase, I outlined the products and services for the enhanced division. Subsequently, utilizing the website as a functional mood-board, I established the visual identity. After the website’s completion, I extended the visual identity across various formats and channels, including educational materials to communicate and garner support for the new vision, sales materials to empower our sales force in securing new business, and social ads to broadcast the exciting news.
Below are some materials from this process:
visit: gbsbrandconnect.com
- Web Design
- Photo retouching & manipulation
- Strategy and planning
Collaborating with key stakeholders during the site mapping phase, I defined the division’s products, services, and structure. This guarantees alignment with client requirements, strategic goals, and project scope. The site’s structure prioritizes bite-sized, adaptable information, accommodating various responsive design layouts. These wireframes also serve as content structure guidelines, offering copywriters clear parameters and subject matter direction.
By using key website pages as a functional mood board, I established the visual identity. Maintaining a professional demeanor in line with the parent company’s brand guidelines, I added a touch of energy and enthusiasm. Capturing candid moments of corporate teams in action through a journalistic style injected vibrancy into the brand. Below are some of the deliverables that breathe life into the brand.
To introduce the new website and generate new business opportunities, we established a social presence on LinkedIn.
Collaborating with a copywriter and brand strategist, I crafted educational materials for employees and sales teams to acquaint them with the new brand identity, mission, and key talking points. Below, you’ll discover a range of materials shared across the organization to introduce and rally support for the new brand vision.
Furthermore, I developed sales materials, including both dynamic on-screen presentations and printed leave-behind brochures, showcasing the full spectrum of their capabilities. These materials were designed to be easily customized, enabling them to tailor the pitch to potential clients and address specific pain points.
Let’s work together
Get in touch today with the information below
gatlingreg@gmail.com
Phone
404-729-1738
Greg Gatlin
Creative Consulting