My web design project for Donate Life, a nonprofit organization dedicated to promoting organ, tissue, and eye donation, presented a unique challenge. Three affiliated organizations, Donate Life Georgia, Virgin Islands and Puerto Rico, each required their own standalone bilingual website while operating on a budget. To meet this challenge within budget constraints, I devised a plan to utilize a common underlying structure for both websites. What set them apart were carefully selected photography and minimal yet impactful graphic elements. During the research phase, we unearthed a treasure trove of compelling case study photography that had remained largely untapped. This discovery inspired a fresh approach, centered around showcasing these photographs to forge a profound, personal connection with visitors. By featuring the people transformed and saved through organ donations, the design emphasized positive outcomes over needs. This approach not only revitalized the Donate Life brand but also infused the website with renewed vitality, providing visitors with a constant reminder of the profound impact of organ donation.

Visit the sites here:

donatelifepuertorico.org

donatelifeusvi.org