Biltmore Promotional Products Presentation
We had the exciting opportunity to brainstorm and design innovative branded products for Biltmore’s 13 on-site gift shops. In this role, I actively contributed to the creation of more than 50 fresh product concepts. Additionally, a crafted and memorable presentation leave-behind item, featuring a custom-designed carved wood cover adorned with iconic Biltmore photography was created to present our ideas.
Our process involved thorough research into the Biltmore brand, carefully reviewing its existing inventory, and exploring current market trends. This groundwork enabled me to transform each concept into a unique photographic visualization, skillfully incorporating the Biltmore branding.
The outcome was gratifying: The book design demonstrated a deep understanding of the Biltmore brand, making an immediate impression on buyers. As a result, our client secured the account, with buyers selecting 17 designs for sourcing, production, and inclusion in their merchandise. This success translated to over $800,000 in merchandise sales. Below are some highlights from this presentation.
- Conceptualization
- Layout and Design
- Photo Illustration