Biltmore Promotional Products Presentation

We had the exciting opportunity to brainstorm and design innovative branded products for Biltmore’s 13 on-site gift shops. In this role, I actively contributed to the creation of more than 50 fresh product concepts. Additionally, a crafted and memorable presentation leave-behind item, featuring a custom-designed carved wood cover adorned with iconic Biltmore photography was created to present our ideas.

Our process involved thorough research into the Biltmore brand, carefully reviewing its existing inventory, and exploring current market trends. This groundwork enabled me to transform each concept into a unique photographic visualization, skillfully incorporating the Biltmore branding.

The outcome was gratifying: The book design demonstrated a deep understanding of the Biltmore brand, making an immediate impression on buyers. As a result, our client secured the account, with buyers selecting 17 designs for sourcing, production, and inclusion in their merchandise. This success translated to over $800,000 in merchandise sales. Below are some highlights from this presentation.

Merchandise & Product Ideation

The presentation centered around unique merchandise that reflected the style and essence of the Biltmore. To create variety and interest, several Biltmore “Sub-Brands” were crafted that centered around unique Biltmore logo marks and curated with merchandise that aligned with the “feel” they created.

Let’s work together

Get in touch today with the information below

Email

gatlingreg@gmail.com

Phone

404-729-1738

Greg Gatlin

Creative Consulting