When Pepsi sought fresh strategies to enhance their customer engagement and leverage their NFL sponsorship, they looked to our client, one of their promotional product providers, for innovative solutions. They were aspiring to become the exclusive supplier of Pepsi-branded NFL merchandise and engaged us to craft a persuasive presentation that could effectively convey their concepts and establish them as the ideal partner.
We were tasked with the design, layout, and illustration of a lengthy and complex presentation consisting of printed books and PPT presentations, as well as build-out prospective web designs and email campaigns.
Our goal was to make the content-dense presentation inviting, clear and exciting to read. We worked with the color palette of the iconic Pepsi blue and red, large typography blocks, and custom photographic illustrations coupled with vivid, bold colors that help guide readers through each section.
Conceptualization
Layout and Design
Photo Illustration
Web Design
Screen Presentation
Along with the leave-behind booklet, an on-screen presentation was created that mirrored the printed booklets.
Loaded with metrics, every page was thoughtfully crafted for interest and excitement to break up the monotony.
Email & Digital Marketing
Email campaigns targeting licensed partners were designed in addition to program branded graphics to be used across multiple channels.
Marketing awareness banners were created for the licensed partners intranet promotional products portal.
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