Love Your Piggy Bank

Walmart aimed to emphasize the importance of saving money for its employees and boost engagement in its direct deposit program, which was managed by Money Network. Our team was approached for assistance, and my role was to create the visual language and graphics for the campaign across various channels. Titled “Love Your Piggy Bank,” this promotion offered associates a $10 bonus for using the Piggy Bank feature on their Money Network app. The offer was straightforward: set up a Piggy Bank with any amount of money, keep it there, and receive your cash. The campaign encompassed direct mail, email blasts, intranet advertising banners, a promotional T-shirt giveaway, and an active Facebook promotion, featuring a “Love Your Piggy Bank” fan page. All materials included a call to action directing associates to an online landing page for step-by-step setup instructions.

  • Conceptualization
  • Layout and Design
  • Photo Illustration
  • Web Design
  • Social Media

Facebook Fan Page

An aggressive Facebook promotion that included a “Love Your Piggy Bank” fan page was created. Below shows Icons, banners and logos I created to start establishing an Identity and presence for the program.

Facebook Advertising & Posts

Working with a skilled copywriter, I created visuals for numerous organic page posts and Facebook ads that promoted the fan page and the Love Your Piggy Bank Program program.

Landing Page

The Facebook promotion along with an email and direct mail campaign pushed employees to the promotion landing page that gave detailed instructions on how to sign up, download the app and start saving.

T-shirt Giveaway & Direct Mail

I designed T-shirts for a highly sought-after giveaway. Nearly 15,000 shirts were distributed to employees who actively engaged in the Facebook initiatives. In addition to our social media efforts, we also launched a traditional direct mail and email campaign to reach those who were not connected through social channels.

Results

To campaign successfully reached 350,000 Walmart associates and got more than 75,000 of them to “Love Your Piggy Bank. In addition, the campaign won a dottCom award for best social and digital media marketing campaign.

Let’s work together

Get in touch today with the information below

Email

gatlingreg@gmail.com

Phone

404-729-1738

Greg Gatlin

Creative Consulting