Advocate - Brand Refresh

While Advocate had been content with the prior work of our team, it became evident that a refresh was necessary. Many elements of the brand strategy, direction, and logo remained relevant. Consequently, I was entrusted with the task of rejuvenating the existing visual brand, with a focus on achieving a bold, simplified, and clean aesthetic. Shifting away from the previous intricate, multi-layered imagery, I embraced flat, vibrant colors juxtaposed with controlled abstract backgrounds in muted tones. This approach grounded the design, highlighting order and functionality. Employing the web design as the foundation of the visual language, I crafted a graphic system that was applied across various mediums, both print and digital. The result achieved a cohesive and harmonious balance between form and function, ultimately leaving another satisfied client.