Assigned the task of developing a fresh website for Hyundai Forklifts that would both honor their legacy and reputation while also providing a contemporary makeover, the primary challenge involved bringing the website up-to-date without compromising its alignment with the established brand identity. Furthermore, the new site needed to play a pivotal role in boosting sales by effectively showcasing the advantages and specifications of Hyundai forklifts and the nearby dealerships where they could be found.
In response, an innovative web design was created that reinforces the Hyundai brand and also enhances the prominence of the forklift division. To ensure user-friendliness, a simplified website structure that facilitated easy navigation was created that incorporated a color-coded filtering system for product categorization allowing it to harmoniously blend aesthetics with functionality.